DREAM MACHINES

Notebooks open up spaces. Spaces where you can let go and float, spaces open to wishes, visions, and longings. Everything you write and draw is allowed to simply be – whether wild, serious, delicate, or surreal.

Our new campaign Dream Machines pays homage to precisely this kind of space – one that allows us to draw hope, take a breath, and enjoy the lightness that gives rise to creativity in the first place. A notebook works like a machine for dreams: it helps create images we do not yet know. The more often we put pen to paper, the more it becomes a place where the impossible takes shape.

In a world that is increasingly shifting towards the digital, we are deliberately choosing the analogue: the tactile act of writing and sketching that gives thought the time it needs. Rather than prioritising speed, efficiency and constant availability, analogue note-taking enables us to pause, to engage in playful design and to embrace the utopian, the unexpected and the undirected.

For the campaign, we combine a minimalist setting with coloured and black-and-white projections that transform the space. Flowing, organic gradients in pastel and neon tones spread like atmospheres across the scene. These colours act as seismographs of the imagination, passing by, condensing and blurring into one another. In this light, a table becomes a landscape, a chair becomes a vantage point and a blank sheet of paper becomes a window. These elements are reminiscent of dream worlds while simultaneously evoking futuristic visions. On paper, we can capture what was, explore what is, and anticipate what might be.

CREDITS

Creative Direction & Branding: Julie Cordier
Photographer & Director: Marlon Rueberg
Director of Photography: Linda Deutsch
Set Design: Julie Cordier
Styling: Julie Cordier
Hair & Make-up: Laura Gertz
Talent: Lana Phatong
Video Editing: Marlon Rueberg
Lighting & Photo Assistant: Jasmin Darvish
Styling Assistant: Tara Malek & Aimée Lorenz
Set Assistant: Aimée Lorenz
Making-of Pictures: Sophie Deuerling

Special thanks go to our Managing Director Sabine Kochendörfer for her trust and support on set, to Studio Akiacki for hosting us, and to Maria Shop Frankfurt for the fabulous fashion pieces.

And of course to the artists and designers whose works shaped the set: Stefan Wieland (lamp & table), Tina Kohlmann (sculpture), Steffen Eberhardt (desk), Kai Linke (It wasn’t me – aluminium stool), Julie Cordier (sculptural cloud chair).